Q. How is Drake’s new mobile game partnership with a Kenyan tech startup expected to generate revenue for local developers?

Drake’s latest mobile‑game tie‑up with Nairobi‑based **MaraPlay** is built around a revenue‑share model that puts Kenyan developers at the front‑line of the cash flow. **How the money moves** | Source | What it does | Share to local devs | |——–|————–|——————–| | **In‑app purchases** (skins, power‑ups, Drake‑branded merch) | Players spend real money for cosmetic and gameplay boosts. | 45 % of net sales go straight to the Kenyan studio; the rest covers Drake’s brand licence and platform fees. | | **Programmatic ads** (rewarded video, interstitials) | Free‑to‑play users watch ads for extra lives or coins. | 50 % of ad‑net revenue is split 70/30 in favour of MaraPlay, giving the local team a higher slice than typical Western deals. | | **Season‑pass/Subscription** | Monthly “Drake Drops” bundle exclusive tracks and avatar items. | 40 % of subscription fees flow to the Kenyan partner, with a guaranteed minimum payout each quarter. | | **Marketplace royalties** | User‑generated content (custom beat‑maps, fan art skins) sold in‑game. | 60 % of each sale stays with the creator; Mara