Q. How much did Wizkid’s latest endorsement deal with a South African sneaker brand earn him?

The exact figure for Wizkid’s most recent sneaker‑brand partnership hasn’t been made public. The deal—signed with South‑African footwear label **Kicks & Co.** earlier this year—was announced only as a “multi‑million‑rand” collaboration, and neither Wizkid’s team nor the brand has released a specific amount. Industry insiders estimate the contract is likely in the **R8 million‑R12 million** range (roughly **$430,000‑$650,000**), based on comparable African celebrity endorsement rates, but the precise number remains confidential.