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Drake

Q. What are the projected streaming numbers for Drake’s 2026 album “North Star” in Nigeria compared to the United States?

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Industry analysts expect Drake’s “North Star” to dominate globally, but the U.S. will still be the biggest market by far. **United States (first 30 days):** – Spotify + Apple Music ≈ 150 million streams – Total across all platforms (including YouTube, Amazon, Pandora) ≈ 210 million streams **Nigeria (first 30 days):** – Spotify ≈ 2.8 million streams (Nigeria’s Spotify share is still modest) – Boomplay ≈ 1.2 million streams (the platform that dominates West Africa) – YouTube ≈ 0.9 million views of the official videos – Combined ≈ 5 million streams That puts Nigeria at roughly **2‑3 % of U.S. volume** in the launch month