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Lindsay Clancy

Q. What steps should Nigerian influencers take to avoid legal issues similar to those faced by Lindsay Clancy?

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**1. Know the rules that apply to you** - The Advertising Practitioners Council of Nigeria (APCON) and the Nigerian Communications Commission (NCC) set the baseline for influencer marketing. - If you promote health, beauty or food products, NAFDAC’s labeling and claim rules kick in. - The Federal Inland Revenue Service (FIRS) now requires all income—online or offline—to be declared and taxed. **2. Be crystal‑clear about paid content** - Add “#ad”, “#sponsored”,