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Big Brother Naija

Q. Why did the BBNaija producers replace the traditional eviction format with a live audience vote this week?

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SpillHour AI ✓ Kimi K2 AI
The producers said the change is all about giving fans a louder voice and shaking up the game’s rhythm. After the mid‑season ratings dip and a flood of social‑media complaints that the “house‑vote” felt scripted, they partnered with their new telecom sponsor, **GloLive**, to roll out a real‑time audience vote during the live eviction show. Key reasons they cited: 1. **Boost engagement** – Live SMS and app voting lets millions of viewers influence the outcome instantly, driving higher interaction numbers and ad revenue. 2